David Sleeth-Keppler

Photo of David Sleeth-Keppler

David Sleeth-Keppler, Ph.D.

Associate Professor - M.B.A.Faculty
(707) 826-4764
Fax : 
(707) 826-6028
Education: 
Ph.D., University of Maryland, 2004: Social Psychology
Office: 
SH 124
Hours: 
M 1:00-2:00
T and R 11:00-12:30
and by appointment

I hold a doctorate in social psychology from the University of Maryland and was a recipient of a postdoctoral research fellowship in marketing from the Stanford Graduate School of Business. I currently teach mostly in the undergraduate marketing option, but also in Strategy and our Master's of Business Administration program. I'm an academic member of the Marketing Science Institute.

I regular work on client projects. Over the past several years, I've conducted a comprehensive, multiyear diagnostic analysis of environmental and climate-change attitudes in the United States to determine leverage points to reach a broad range of audiences about environmental and climate-related actions; tasks included authoring of survey questions, survey-instrument design, vetting and managing of subcontractors, data analysis, and generating of actionable insights.

I also coconstructed four psychographic segmentation tools in developing economies, resulting in a system of eight to ten statistically sized groups, profile information, a battery of questions, and a fixed algorithm to apply the segmentation tool to future studies/efforts; tasks included questionnaire development, vendor management, quantitative and analytical data analysis, and creation of report-length profiles/deliverables.

Finally, I regularly apply psychological, demographic, and demand-side trend expertise to environmental-scanning and scenario-planning projects for large, multinational clients in a range of industries, including integrated technology, automotive, consumer packaged goods, and financial services.

Frank talk: Getting Informal on Climate Change.