Dr. Ray Chaudhury's research focuses on understanding cultural meanings in consumer behavior.
One set of projects revolves around exploring behaviors where consumers resist traditional marketing paradigms from which novel consumption patterns emerge.
Additional interest in this area leads to understanding how consumers navigate complex marketplaces by building their own networks and information exchange venues to counter producer dominance.
A second set of projects explores consumer culture in South-east Asia, predominantly India, where recent access to credit and western cultural influences has led to rapidly evolving consumption behaviors.
Dr. Ray Chaudhury has published in distinguished Business and Marketing academic journals such as Journal of Macro Marketing and International Journal of Wine Business Research. She has also presented her research projects and published proceedings in notable venues such as the Academy of Marketing Science, Association of Consumer Research, Transformative Consumer Research, Society for Marketing Advances, Southwest Decision Science Institute, Marketing and Public Policy conference, and Consumer Culture Theory conference.