• Discover best practices in fundraising
  • Learn from seasoned fundraisers
  • Enhance your career
  • Network with a community of fundraising professionals

Contact Information

For more information about this online program, or if you are having any trouble submitting the PDF application, contact Sheila Rocker Heppe at the College of eLearning and Extended Education: 707-826-3743 or e-mail

The Program Staff

Sheila Rocker Heppe, Director of Extended Education and OLLI Programs: 707-826-3743 or e-mail

Carl Hansen, Dean of the College of eLearning and Extended Education: e-mail

The Faculty

Guiamar F. Hiegert, CFRE

Guia is a seasoned executive with over thirty years of successful experience in nonprofit management, development and training. She has extensive experience in fundraising, board development, program planning and implementation, volunteer management and staff and volunteer training. She has served as Lead Faculty for The Fund Raising School, an international training program for the Center on Philanthropy of Indiana and Purdue Universities. In 2007, she created the North Coast Fund Raising Institute, a training program designed to reach out to Northern California and Southern Oregon to meet the needs of not-for-profit organizations that have little or no access to professional training in this largely rural area. 

Her clients have included: BoardSource, Fire PALS, Mendocino Coast Hospital Foundation, Del Norte Family Resource Center, Humboldt Area Foundation, Catholic Healthcare West, the Los Angeles Philharmonic, Del Norte Marianist Province of the Pacific, Sun Valley Center for the Arts, KEET Public Television, the Mendocino Land Trust, Mattole Restoration Council, Food for People, the San Diego Space & Science Museum, and other clients throughout the United States.

Beth Bray, CFRE

Beth has over seven years of experience as a professional fundraiser and is currently the Associate Director of Philanthropy at Humboldt State University. Before coming to HSU, she worked as the Director of Marketing and Development at Six Rivers Planned Parenthood and as an Individual Philanthropy Officer for Planned Parenthood Northern California. In 2009, she graduated from the Cascadia Leadership Institute and in 2010 completed the North Coast Fund Raising course offered by Guia Hiegert. She has been a leader in the local fundraising community, facilitating the Development Director's Roundtable offered by the Northern California Association of Non-Profits and assisting with the development of New Designs for Fundraising.  

Melissa Hooven

Melissa has over 15 years of professional fundraising experience and is the current Director of Fund Development for Vector Rehabilitation, Inc. and a Fundraising Consultant for the RCAA's Youth Service Bureau. Her experience ranges from small grassroots fundraising efforts to large, complex organizations such as the University of California San Francisco Foundation. Melissa is a board member of the Community Health Alliance, Friends of the Trinidad Library and the facilitator of a regional Development Director's Roundtable.

New Designs for Fundraising Program Advisory Board

Sheila Rocker Heppe, Director of Extended Education and OLLI, College of eLearning & Extended Education, Humboldt State University

Morgan Barker, Instructional Designer, College of eLearning & Extended Education, Humboldt State University

Sarah Pilkington, Outreach and Development, North Coast Regional Land Trust

Amy Jester, Program Manager, Humboldt Area Foundation, including the Northern California Association of Nonprofits (NorCAN) and Union Labor Health Foundation

Paul McGinty, Executive Director, St. Joseph Hospital and Redwood Memorial Hospital Foundations