Humboldt State UniversityHumboldt State University

Contact Information

For more information about this online program, contact Sheila Rocker Heppe at the College of Extended Education and Global Engagement: 707-826-3743 or e-mail

The Program Staff

Sheila Rocker Heppe, Director of Extended Education and OLLI Programs: 707-826-3743 or e-mail

Carl Hansen, Dean of the College of Extended Education and Global Engagement: e-mail

The Faculty

Instructors Beth Bray, Guiamar Hiegert and Melissa Hooven
Instructors Beth Bray, Guiamar Hiegert and Melissa Hooven

Guiamar F. Hiegert, CFRE

Guia is a seasoned executive with over thirty years of successful experience in nonprofit management, development and training. She has extensive experience in fundraising, board development, program planning and implementation, volunteer management and staff and volunteer training. She has served as Lead Faculty for The Fund Raising School, an international training program for the Center on Philanthropy of Indiana and Purdue Universities. In 2007, she created the North Coast Fund Raising Institute, a training program designed to reach out to Northern California and Southern Oregon to meet the needs of not-for-profit organizations that have little or no access to professional training in this largely rural area. 

Her clients have included: BoardSource, Fire PALS, Mendocino Coast Hospital Foundation, Del Norte Family Resource Center, Humboldt Area Foundation, Catholic Healthcare West, the Los Angeles Philharmonic, Del Norte Marianist Province of the Pacific, Sun Valley Center for the Arts, KEET Public Television, the Mendocino Land Trust, Mattole Restoration Council, Food for People, the San Diego Space & Science Museum, and other clients throughout the United States.

Beth Bray, CFRE

Beth has over seven years of experience as a professional fundraiser and is currently the Associate Director of Philanthropy at Humboldt State University. Before coming to HSU, she worked as the Director of Marketing and Development at Six Rivers Planned Parenthood and as an Individual Philanthropy Officer for Planned Parenthood Northern California. In 2009, she graduated from the Cascadia Leadership Institute and in 2010 completed the North Coast Fund Raising course offered by Guia Hiegert. She has been a leader in the local fundraising community, facilitating the Development Director's Roundtable offered by the Northern California Association of Non-Profits and assisting with the development of New Designs for Fundraising.  

Melissa Hooven

Melissa has over 15 years of professional fundraising experience and is the current Director of Fund Development for Vector Rehabilitation, Inc. and a Fundraising Consultant for the RCAA's Youth Service Bureau. Her experience ranges from small grassroots fundraising efforts to large, complex organizations such as the University of California San Francisco Foundation. Melissa is a board member of the Community Health Alliance, Friends of the Trinidad Library and the facilitator of a regional Development Director's Roundtable.

New Designs for Fundraising Program Advisory Board

Sheila Rocker Heppe, Director of Extended Education and OLLI, College of eLearning & Extended Education, Humboldt State University

Morgan Barker, Instructional Designer, College of eLearning & Extended Education, Humboldt State University

Sarah Pilkington, Outreach and Development, North Coast Regional Land Trust

Amy Jester, Program Manager, Humboldt Area Foundation, including the Northern California Association of Nonprofits (NorCAN) and Union Labor Health Foundation

Paul McGinty, Executive Director, St. Joseph Hospital and Redwood Memorial Hospital Foundations


Get connected!

If you would like the latest information about the New Designs for Fundraising program, complete this form.

CFRE Approved Provider The HSU New Designs for Fundraising Certificate program has been registered and approved by Certified Fund Raising Executives International (CFRE). Each course qualifies for 8 continuing education points (32 points for all four courses) that can be used towards initial certification and recertification for the CFRE credential, the global standard for the fundraising profession.
  • Testimonial: This course provides the opportunity to learn the unique challenges and resources that can best be used in small towns and rural areas, especially with small shops. (Allyne Brown, Director of Philanthropy, Ukiah Valley Medical Center)
  • Testimonial: I can't begin to fully explain just how much I've valued the learning that I'm getting out of the New Designs for Fundraising certificate program. I really do appreciate what Humboldt State University is providing through this important learning opportunity. I would encourage anyone currently employed in the fundraising realm or looking to gain experience and employment in the fundraising realm to consider enrolling in this program.(Jeffrey S. Boian, M.A., MCDP, Leadership Coach & Consultant)
  • Testimonial: I felt like I had a personal coach and professional consultant at my fingertips. I will keep and refer to the materials as I proceed with board recruitment. (Student Evaluation)
  • Testimonial: The instructor was outstanding! She was extremely helpful and tailored her recommendations and advice to the specific needs of each person's non-profit. The materials were quite relevant to sustaining and expanding rural non-profit organizations. I learned much during these 4 weeks and was able to immediately apply these learned skills to my organization. This was the best class I've ever taken on management and leadership. (Student Evaluation)
  • Testimonial: Tools for Annual Giving was a lifesaver for me as a new executive director of a rural arts center. It introduced very practical ideas and models, like the Donor Pyramid and Gift Range Charts, that immediately helped me focus on a fundraising strategy that works, makes sense and can be easily explained to my staff and board. The course completely shifted my understanding of how to engage creatively and deeply in the fundraising process. (Roy King, Westhaven Center for the Arts)
  • Testimonial: Tools for Annual Giving helped me identify new funding sources, increase donor giving, and better understand where to invest our limited resources for fundraising. (Cassie Pinnell, Executive Director of the Mattole Restoration Council)