Official HSU wordmarks & logos
Each download includes color, grayscale and black & white versions of the wordmark in .pdf, .eps, .tif, and .png formats. The PDF and EPS versions are vector and are scalable to any size.
If you need another format and don't have the capability of converting these files, then please contact firstname.lastname@example.org or 707 826-3321 and we will save the wordmark in that requested format.
HSU Wordmark DOWNLOAD
HSU Stacked Wordmark DOWNLOAD
HSU Acronyms and Monograms DOWNLOAD
Wordmark and logo use guidelines
In order to create a strong, unified identity for Humboldt State University, it is important to use the wordmark correctly. There are a few simple guidelines to remember when using HSU's wordmarks and logos.
The horizontal wordmark is HSU's primary identity. The stacked wordmark is intended for spaces that don't fit the horizontal wordmark well. HSU's wordmark does not have to be green and gray. It can be assigned any color that fits the color scheme of your publication or website. The logos available for download have been saved in a variety of formats that should allow you the freedom to change the color to suit your needs.
HSU's Acronyms and Monograms are secondary identity marks. They are not meant to stand on their own. The horizontal or stacked wordmark should always be present as the primary identity. However, the acronyms and monograms can be used as an alternative to using the wordmark multiple times in the same publication. Do not place an acronym or monogram too closely to the wordmark. They are not meant to be combined.
Do not stretch or condense the wordmark. HSU's wordmarks and logos should be enlarged or reduced proportionally. Disproportionate enlargement or reduction of the wordmarks will distort them and should be avoided at all times.
Do not display the wordmark at an angle. The word marks and wordmarks are meant to be displayed horizontally only. They should not be rotated, canted or slanted in any way.
Do not put the wordmark in a box. Don't add graphic elements that have the effect of changing the wordmark.
Do not use a substitute font. You should always use the wordmarks or wordmarks supplied by Marketing & Communications and should not try to replicate or recreate them.
Do not add any graphic elements to the wordmark. The wordmark should stand alone as HSU's identity. No graphic elements should be added to the wordmark or placed in such a way as to create a new or different identity.
Do not try to match the font used in HSU's wordmark. HSU's wordmarks are intended to be unique identifiers for Humboldt State University. Typefaces that match or closely resemble these marks diminishes the brand's impact. Any type accompanying the wordmark should be set in a font that compliments the wordmark but does not attempt to match it.
Other Campus logos
The University Seal is not intended to be used as an identifying mark for most publications, websites or other designs. The seal is intended to imply specific endorsement of the university's president and its use must be approved by the Office of the President or Marketing & Communications. The Seal is used on official University documents, executive stationery, and for select campus-wide events such as commencement. Please contact Marketing & Communications if considering the University Seal for use.
HSU Athletics Logo
The wordmarks of HSU Intercollegiate Athletics are licensed by Humboldt State and any use must be approved by the Athletics Director or Sports Information Director.
HSU Graphic Standards
Humboldt State University is an organization of individuals and departments dedicated to sharing information and resources with the citizens of our local community, state, and nation. In doing so, it is vitally important that the University is consistent in how it identifies itself. To this end, the University mandated a graphics standards program in 2003.
Graphic standards provide the broad communications platform from which more specific communications efforts are launched. The standards are made up of key communications elements designed to unify what we say about ourselves and why we say it. The standards consist of the University’s name, wordmark, other marks, and guidelines for their use. These elements may be used only by official University entities and by those commercial enterprises that enter into a licensing agreement with the University. All products bearing the University’s trademarks must be approved by the Image and Marketing Steering Committee.
These guidelines for using the University’s visual identity marks are intended to allow flexibility while still providing a unifying theme that will be consistently applied across the institution. To ease transition, materials produced before January 2004 are not required to use the guidelines presented here.
The standards set forth in this manual apply to all internal and external communications. Please refer to this guide to answer questions that may arise regarding the use of the HSU wordmark. Contact Marketing & Communications if you have further questions.