How to Stop Your Emails Being Classified as Spam

February 6, 2019

Some areas on campus are finding that internal campus emails are being automatically classified as spam and delivered directly to recipients' spam folders rather than inboxes. ITS has conducted a review in conjunction with Google as to why this is happening, and it appears that some simple changes on your part as the sender can minimize the likelihood of this happening.

Problems primarily arise because of the format of URLs and other hyperlinks in the body of template emails you commonly send (including bulk emails sent via third-party providers) and in email signature blocks. So, if you follow the guidelines below, your emails are much more likely to pass Google's spam filter tests and be delivered to the recipient's inbox:

  • Make sure any sites you link to are (a) current and maintained and (b) linked with https:// rather than http://... or just www ...
  • Make sure any images included are attached with https:// rather than http://
  • Start new email threads referencing the https:// syntax rather than replying to old threads that reference only http:// or just www.

Note that faculty and staff can get shortened links at https://hsu.link. Students can request these via a Technology Help Desk ticket.

 

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